According to the Chinese lunar calendar 2013 is the Year of the
Snake, but in terms of food 2013 is the year for locally produced, high quality, nutritious foods. Virtually everywhere you read
(e.g., USA Today, Food Business News)
the experts see consumers buying items where the ingredient list consists of
words everyone can pronounce and the nutritional label says the contents are
healthy. And, consumers trust
their local artisans more than they do the big producers to meet their needs
while helping the local economy at the same time.
According to Food
and Wine magazine, “Small-batch food businesses are the next big thing….”
Artisanal food is what consumers are buying and consumers,
according to the experts, are buying it mainly at local specialty
shops, restaurants, mobile food vendors, and farmers markets. Julie Hall of Schneider
Associates states, “We think Artisanal food products are reflective of
consumers backlash of mass produced products… being inundated with products
from China.”
I think it is because people are willing to pay a
little more for food that tastes great from people they can trust!
For almost two years now, Drippin’ Sauce Ketchup has been
gathering rave reviews, proven by high levels of repeat and referral sales, at
farmers markets and events throughout the region. Why? We
believe it is because we already meet the consumer trends that the experts see
occurring in 2013 and beyond.
· Our ketchups are
made locally in Dripping Springs, Texas.
· Made with all
natural ingredients, the best that we can find (no HFCS for example).
· Our nutritional
labels prove we care about healthy living (compare our sodium content to the
others).
· And, we have
tasty products that people simply love!
If you haven’t considered Drippin’
Sauce, Ketchup with a Flair for Flavor, now is the time. If you are a retailer now is the time to add Drippin' Sauce to your shelves and get ahead of the trend.
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